About BizCoaching

Our Purpose is Clear

BizCoaching helps entrepreneurs and business owners build structured, scalable businesses that can operate and grow without depending on them.

We work with business owners who feel stuck in the day-to-day running of their business and want to move from constant involvement to clearer structure, stronger leadership and sustainable growth.

Our purpose is to help business owners unlock their full potential by building businesses that create freedom, not dependency.

Our values inform our practical coaching approach

Our coaching approach is guided by integrity, honesty, fairness, respect, authenticity and strong client relationships.

We believe effective business coaching should be practical, structured and focused on real implementation. The aim is not only to discuss business growth, but to help you build the clarity, systems and leadership habits needed to make growth sustainable.

Based in Centurion, supporting business owners across South Africa

BizCoaching is based in Centurion, Gauteng, and supports entrepreneurs, small businesses and growing SMEs across South Africa through in-person and online coaching.

Our values inform our agile business processes and approach

Our Company Story

BizCoaching forms part of Esterhuizen Coaching and Consulting, a South African consulting and coaching practice established in 2007.

The broader practice was founded by Elna Esterhuizen, with a strong foundation in industrial psychology, assessments, coaching and organisational development.

In 2016, Daniel Esterhuizen joined the business, bringing extensive consulting, senior management, engineering, strategy execution and business improvement experience. The combination of psychology, business coaching and systems thinking shaped the practical BizCoaching approach used today.

BizCoaching was developed to support entrepreneurs and business owners who need more than motivation. They need structure, systems, accountability and a clear shift from working in the business to building the business.

Daniel Esterhuizen

Owner, Business coach & consultant

Daniel obtained a B.Eng. in Electrical and Electronics Engineering, MBA and a B.Phil. in Knowledge and Informations management.

Daniel focuses on helping entrepreneurs and business owners build structured, scalable businesses that can operate more independently of them.

He combines business coaching, engineering thinking, strategy execution and senior management experience to help owners move from reactive day-to-day involvement to clearer leadership, better systems and sustainable growth.

Daniel has over 27 years of senior management experience in Information and Communications Technologies, including strategy development and execution, business re-engineering, programme management, customer experience improvement and change management.

Since 2016, he has used this experience to provide practical business coaching for owners of small and medium-sized businesses.

Elna Esterhuizen

Owner, Industrial psychologist & coach

Elna is a registered Industrial Psychologist (PS59668) and Coach (GAEST-3777).

Elna Esterhuizen is a registered Industrial Psychologist and coach with extensive experience in assessments, talent management, organisational development and leadership development.

Her background strengthens the wider ECCSA offering and provides access to deeper organisational and psychological insight where required.

While BizCoaching focuses on helping business owners build structure and independence. ECCSA supports the next stage of organisational growth through psychometric assessments, leadership development, succession planning and talent management.

For more information on Esterhuizen Coaching and Consulting

Ready to Build a Business That Runs Without You?

Start with a focused 30-minute Business Clarity Session to explore your current business context, understand how BizCoaching works and determine whether there is a good fit.